"who aspire to live in a bubble, reach the luminous utopia, find the balance, their soulmate, perhaps even their soul…" What a powerful statement. You don't shy away. Wonderful. I work a social-psychologist and work with people that have burnout or suffer from depression, but don't want to see the typical therapist. I once started working with a marketing agency. Wanted to some help to reach mor epotential clients. And they wanted to restructure everything that I do and label it as life coaching. I just run into the other direction. This is not just relevant for people that do want to step on the journey of self-development, but also professionals that are trained and are ethically following the right steps. And side note, but also a point for anotehr conversation or article. I do question the industry for it's lack in diversity 4 out of the 5 names you are mentioning in your note are men. Doing it their way and introducing their perspective onto a very diverse world.